Increase in Bundesliga Broadcasting Revenues: Germany anticipates a promising financial growth through innovative means

The German Football League (DFL) is strongly anticipating a significant increase of 40 million euros (44 million dollars) in the global television rights for the Bundesliga championship. This comes after a period of decline caused by the revenue crisis, and observers believe that this expected increase will represent a tangible improvement in the championship’s earnings.

According to the German News Agency (DPA), the German Football League (DFL) is expected to exceed the 200 million euros mark as the total revenue, compared to the previous contract value of 160 million euros.

This ambitious increase reflects dedicated efforts to overcome the repercussions of the economic crisis resulting from the COVID-19 pandemic, which led to the non-fulfillment of previous contracts and an inability to pay their full value.

During the 2019/2020 season, the total revenues from outside the German market reached approximately 275 million euros. However, the COVID-19 pandemic led to a significant decline of 40% in the revenues.

In light of these financial challenges, several clubs in the Bundesliga expressed their dissatisfaction with the significant gap between their revenues and the revenues of other major leagues’ competitions in Europe.

The English Premier League excels by a huge margin, as the value of its broadcasting rights on a global level has reached £5 billion (USD 6 billion) over the course of three seasons, which is equivalent to ten times the revenue of the Bundesliga.

However, the German League Association hopes that achieving this expected increase in revenues will be a significant step towards enhancing the Bundesliga’s global standing and narrowing the gap between it and its competitors.

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